Netflix has appointed 2016 Tutu Fellow Dorothy Ghettuba as Director, Content (Series & Film) Africa. The change in title adds additional responsibility and scope to her role at the streaming giant, where she has been working since 2019. She was appointed to the position in January 2024.
Previously, she was the Director, Africa Original Series at Netflix, which she started in March 2022. Prior to that she was Manager, Africa Originals Series, a new position that she started in June 2019.
The work in growing African content at Netflix that she has led was strengthened by a commitment by the company to invest more in African content and filmmakers back in 2022. The continent is a significant market for growth for streaming services and content relevant to the market - and of interest to viewers elsewhere - is needed. She said that while South Africa, Nigeria and Kenya remain the three key African content territories for Netflix originals, Netflix is buying shows from various other countries on the continent, including Ghana, Zimbabwe and Uganda, and will be expanding its original content umbrella.
In her announcement, she said "let's make more TV and Movie magic!" Her new position was announced on LinkedIn.
Article Image Caption: The picture at the top of this article is from Netflix' Silverton Siege, a South African movie that was released internationally on Netflix.
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